2024 - Present
Brand & Marketing Strategist
As a Brand & Marketing Strategist at Arnett Whitacre & Associates, I oversee the company's social media presence and manage marketing initiatives for 13 manufacturing companies represented by the firm. My role involves developing and implementing comprehensive marketing strategies to elevate brand awareness and drive product promotion.
I am responsible for creating engaging content across social media platforms, including video and graphic design, to support marketing campaigns and enhance brand identity. My duties include coordinating with manufacturing partners to align marketing efforts with their product offerings, analyzing performance metrics to optimize campaign effectiveness, and managing client relationships to ensure their marketing needs are met.
Additionally, I handle various marketing tasks such as crafting promotional materials, organizing events, and executing email marketing campaigns. My role requires a keen understanding of market trends, creative problem-solving, and strategic planning to achieve impactful results.
2024 (Project)
Content Strategist & Media Buyer
As a Content Strategist and Media Buyer at HydroHealth, I played a pivotal role in driving the company's digital marketing efforts and e-commerce growth. My responsibilities included developing and executing comprehensive content strategies that aligned with the company's brand and business objectives. I managed media buying across various digital platforms, optimizing ad spend to maximize ROI and reach target audiences effectively.
Additionally, I was responsible for designing engaging graphics to support marketing campaigns and enhance brand presence. My role involved analyzing performance metrics, conducting market research, and adjusting strategies to ensure optimal results. I collaborated closely with cross-functional teams to deliver cohesive and impactful marketing solutions.
2023-2024
Social Media Manager
As a Social Media Manager at Fuckalogo, I was responsible for managing social media accounts for multiple clients, including overseeing the company’s own social media presence. My role involved developing and executing social media strategies to enhance brand visibility, engagement, and growth across various platforms.
I handled video and graphic design tasks, creating visually compelling content to support marketing initiatives and drive audience interaction. In addition, I designed custom shirts for clients, blending creative design with branding objectives. My responsibilities included content creation, campaign management, performance analysis, and client communication to ensure alignment with their marketing goals
2023 - 2024
Sales Development Manager - Demand Side Marketplace
As a Sales Development Manager at Videoster, I played a critical role in the company's success in the competitive digital advertising landscape. My responsibilities included sales navigation, prospecting, lead generation, and nurturing client relationships within the Demand Side Marketplace. I was also responsible for introducing potential clients to Videoster and leveraging the Apollo platform for email marketing campaigns.
2023 - 2024
Social Media Manager/Digital Marketing Representative
As a Social Media Manager and Digital Marketing Representative at Stageone NYC, I am actively driving the company's online presence and shaping effective digital marketing strategies. My responsibilities involve executing impactful social media campaigns and managing various digital initiatives to enhance the brand's visibility and engagement.
2023 - 2024
Social Media Manager ( Freelance)
As the Social Media Manager for Jen Sheraton, I am responsible for overseeing and managing her online presence across various platforms, including Facebook, Instagram, and YouTube. My tasks encompass creating and curating engaging content, strategizing effective social media campaigns, and actively engaging with her audience. Additionally, I handle her email automation, designing templates, and managing email marketing efforts. I also analyze metrics to optimize performance, stay up-to-date with industry trends, and provide valuable insights to further enhance her online presence and brand awareness.
2023 (Contractual)
Executive Assistant
At Paw Origins, I held a multifaceted role that encompassed various aspects of the business, including customer service, Shopify management, content creation, social media management, inventory control, and website management. My contributions in these areas were instrumental in enhancing the company's operations and overall success.
2023 (Contractual)
Real Estate Property Specialist
At the company, I excelled in advising clients on pricing strategies, negotiating contracts, and identifying investment opportunities. I maintained property databases, collaborated with mortgage brokers and attorneys, and delivered exceptional customer service. Staying informed on industry developments, I provided accurate guidance to clients throughout the process.
2023 (Contractual)
Sales and Marketing Virtual Assistant
In the company, I excelled as a Sales and Marketing Virtual Assistant, Social Media Manager, and Website Developer. I drove business growth, managed marketing campaigns, and enhanced the online presence. I handled lead generation, market research, and supported the sales team. Additionally, I curated engaging social media content, managed email marketing, and developed a user-friendly website for seamless e-commerce functionality. My contributions significantly contributed to Wholesale Ninjas' success in the wholesale industry.
2021 - 2023
General Virtual Assistance
I managed social media strategies, content creation, and advertising campaigns. I monitored platforms, engaged with users, and analyzed metrics for improvement. Additionally, I collaborated with content creators, assisted with inquiries, and provided valuable industry insights.
2020 - 2021 (Contractual)
Inbound Customer Service Representative
In the company, I was responsible for Seasonal Customer Service (Floral), providing comprehensive support for customers' orders, deliveries, and payments, ensuring all their needs were fully addressed.
2019 - 2020
Administrative Assistant
In the company, I was responsible for interacting with customers to customize their itineraries and providing assistance to admins with travel reports and handling customer inquiries.
2016-2017 (Seasonal)
Tour Guide
In the company, I was responsible for assisting in scheduling and conducting museum tours, supporting staff at information desks by providing visitors with relevant information, and taking charge of guiding a group of students during their school tour.
Bachelor of Science in Retail Technology and Consumer Science
Tourism Operations